About Artem Pereverzev

In a hurry?

  • Husband
  • Father
  • Social media
  • Webdesign
  • Christian
  • Believer
  • Communication
  • HTML & CSS
  • Songwriting
  • Cooking
  • Languages
  • Usability

Have a minute over?

Ethnically Russian, I was born and raised in Latvia. At the moment, I reside in Sweden with my lovely wife and precious daughter. I am a Christian, which, for me, means a follower of Jesus Christ who is the Son of the living God. An active and reasoning follower, as opposed to a blind religious fanatic or a believer in old-fashioned or urban fairy tales.

Among other things, I am into songwriting and cooking. I am also interested in languages, social media, webdesign and usability. I love mixing colours and playing with typography, coding in HTML and styling it with CSS, so everything feels and functions flawlessly. I like creating and recreating, drawing inspiration from the everyday and commonplace.


This venture, Celare Artem, is the outflow of my ideas and thoughts. It is also my playground, where I try to make the best of all I know, art directing my articles and addressing the issues I find interesting.

Celare Artem was born long before I appointed a name for it or had done anything about it. The idea for this kind of an endeavour has much been inspired by Paddy Donnelly's article The Death of the Blog Post and the likes of Dustin Curtis, Trent Walton and Yaron Schoen to name a few.

First, I called it The Experiment, mainly because I wanted to see if art direction of my thinkings would be a challenge I would enjoy taking on and continue with. The project needed a name, of course, and spending sleepless nights pondering on the perfect name, I decided to try to incorporate my name into it. The Latin phrase "Ars est celare artem" means "It is (true) art to conceal art." Concealing myself (in order to project and give prominence to someone higher) seemed like a good idea for a challenge.

Have you already checked out the list of my articles? Yes? Then you should start following me on Twitter.